How to download hbs pdf

United Housing - Otis Gates. Rogers Mercer Cook. The cofounder of a successful entrepreneurial venture must calculate the value of his business's social mission as he prepares to sell. Published: January 03, Leading in a Time of Crisis.

How companies and governments have responded to major disasters. Curated: April 01, Herman B. Leonard Marc J. Epstein Melissa Tritter. How disasters can disrupt operations and also provide an opportunity for a company to fulfill its mission. Published: March 02, Published: November 08, Insurer of Last Resort?

David A. Moss Sarah Brennan. Controversy over the government's economic response to the attacks. Published: March 26, You have an iconic product line. How can you expand your offering into new markets without undermining your brand uniqueness?

Curated: July 03, Under Armour. Rory McDonald Clayton M. Christensen Daniel West Jonathan E. How can the performance apparel company move into unfamiliar market segments--without losing touch with athletes? Published: January 09, How does the company's iconic, affordable nylon handbag fit into its portfolio of luxury leather goods? Published: June 15, Hunley, Inc. John A. Quelch James T. In this fictionalized story based on real companies, leaders consider a high-priced versus a low-cost addition to their product line.

Published: September 20, How can companies begin to work with this emerging technology? Curated: January 07, Bitfury: Blockchain for Government. Mitchell B. Weiss Elena Corsi. An introduction to Bitcoin and Blockchain--and what it might mean for governments. Published: October 16, Lynda M. How the financial giant is organizing to experiment with this new technology.

Published: April 11, Maersk: Betting on Blockchain. Rajiv Lal Scott Johnson. How one company is launching a joint venture to bring Blockchain efficiencies to its entire supply chain and industry. Published: April 03, Protecting Consumer Privacy. Companies that rely on vast troves of personal data must ask tough questions to keep it private and safe.

Curated: May 02, Apple: Privacy vs. Henry W. When customer privacy and law enforcement needs collide and a company is caught in the middle. Published: March 28, Leslie K.

John Mitchell B. Weiss Julia Kelley. Harnessing data can transform cities, but how can you collect that data while maintaining citizens' privacy and trust? Published: October 18, Data Breach at Equifax. Published: October 21, Entering Developing Markets. Understand what should stay the same and what needs to change, and what information you need to decide. Jordan Siegel Christopher Poliquin. Published: May 31, Bharti Airtel in Africa.

Krishna G. Palepu Tanya Bijlani. Published: April 10, Published: January 18, Managing a Social Media Crisis. When fans go rogue online, do you contain the viral threat or take advantage of the opportunity to gain more followers?

Sony and the JK Wedding Dance. John Deighton Leora Kornfeld. Published: December 22, United Breaks Guitars. Published: January 06, David Dao on United Airlines. Benjamin Edelman Jenny Sanford. Questionable ethics on board become a reputational disaster online.

Published: May 23, Bonus Material. Marketing Reading: Digital Marketing. Sunil Gupta Joseph Davin.

Core Curriculum Readings in Marketing cover fundamental concepts, theories, and frameworks in marketing. For classroom use in higher education, this Reading Published: September 11, Developing a Social Strategy. Integrating online communities and physical products. Your email address will not be published.

Notify me of follow-up comments by email. Notify me of new posts by email. The Chicago style is a popular citation style within the social sciences. Developed by the Purdue Online Writing Lab. Detailed information on The Chicago Manual of Style method of document formatting and citation. MLA Modern Language Association style is most commonly used to write papers and cite sources within the liberal arts and humanities.

Tools such as Zotero and Endnote help organize your research and references. You need to log in to use the bookmarking feature. Use this form to request permission by fax or mail to photocopy book chapters for training use.

Maximum limit is four chapters from any one book. For permission to republish a full article in a magazine, periodical, journal, or newsletter, please contact the New York Times Syndicate as indicated below.

Visit this page for country-specific contact information. If you are planning on republishing an excerpt or exhibit from an article, please use this form and fax it to us at